LECTURE: THE NEW DIGITAL WORLD - GET READY FOR THE FUTURE IN 4 HOURS
Lecture one: What is new Media? Asta Wellejus will give a marathon crash course in what new media means, with old and new examples from around the world. The rules of the old film world has been changed, and new rules regarding development of stories, distribution and the involvement of the users has emerged. New story and advertising formats as ARG ( Alternate Reality Games ) will be shown. Asta Wellejus, Denmark: New media story developer. Former head of development at Zentropa, working with Lars von Triers stranger ideas. Knowledge in games, art, and interactive experiences. Founded and leading The Asta Experince. See: www.dieasta.dk Lecture two: How do you do it? Frank Boyd will present some recent case studies from the UK focusing on how broadcasters are adapting to the challenge of new platforms to use the web alongside traditional broadcast and to use new formats, including games.’ He will also outline some tools and techniques which have proved valuable in devising and developing crossplatform or transmedia projects, including structures for pitches or proposal documents including user focused design processes.’ Frank Boyd, UK: New Media pioneer, former Head of Creative Development in BBC innovation and learning. Now director of Cross-over laps, running new media development in UK, Canada, Australia and other countries see: www.crossoverlabs.org for more information Lecture three: What are the business deals and who are some of the ‘new platforms’ out there, buying or funding? Wendy Bernfeld, will outline some of the major new media video platforms (online, mobile, handheld device platforms, VOD, etc) and the evolving business and consumer models (including rental, subscription, ad supported, and sell-thru/download to own.) Using these latest trends as a springboard, she will discuss various ways producers can monetize their programs via new media in various situations: (i) already-produced programs (library) moving to new media platforms; (ii) mobisodes, webisodes or other programs made specifically for new media; and (iii) productions addressing new media from inception, ie trans-media (cross platform) projects. On the practical side, Wendy will explain the various buzz words and business models and highlight some key rights issues , and then provide afterwards some additional helpful handouts for producers when developing their projects for broader distribution. Wendy Bernfeld, Netherlands, (ex-Canada): International specialist in film/tv/new media content licensing, trans-media production/distribution.. Consultant for TV/ VOD/online/mobile platforms, producers, & distributors. Founder 18 OCTOBER / MONDAY / 9.30 am / DANCE CENTER
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